Flou

Flou is an Italian furniture brand founded in 1978 with Nathalie, the first modern padded textile bed with completely removable covers. From this idea, created together with Vico Magistretti, the brand developed a new culture of sleep and became known for beds that combine comfort, design, and everyday ease. Over time, Flou expanded its vision beyond the bedroom and now offers complete collections for the home — from beds, mattresses, pillows, duvets, and bedlinen to sofas, armchairs, accessories, and outdoor furniture.

At the centre of Flou’s work is the idea that comfort should shape the whole home, not only the bedroom. Its products are designed and made in Italy with attention to aesthetics, function, wellness, and quality, creating interiors that feel balanced, welcoming, and easy to live in. Still family-run today, Flou continues to grow through research, innovation, and carefully crafted products made to improve the quality of everyday life.